About Us

About Us

TrueFolk is a family-owned business built on craftsmanship, tradition, and heart.

What started around the kitchen table has grown into something bigger — but it’s still rooted in family.

At the center of it all is Charlie, a father who believes in doing things the right way: slow, honest, and with pride. Alongside him is his son Jackson, helping carry the vision forward and making sure every order that leaves our hands meets the standards we’d expect for our own family.

Sarah, Charlie’s daughter, brings creativity and care into everything we do, while the youngest member of the family, Olive, reminds us why this matters in the first place — creating something meaningful that can be passed down, worn, used, and loved.

TrueFolk isn’t about mass production or chasing trends. It’s about real people making real products, inspired by comfort, heritage, and everyday life. Every piece we offer reflects the values we were raised on: quality over quantity, people over profit, and pride in what you put your name on.

When you support TrueFolk, you’re not just buying a product —
you’re supporting a family, a story, and a way of doing business that still believes in keeping things genuine.

Welcome to the family 🤍